Schedule An Appointment


Scheduling your dress appointment is effortless with our online scheduler. If you don't see a time that is convenient for you, please call or email us.  We often have a wait list for Saturday and Sunday and we will do our best to accommodate you.

To keep our brides, family and friends and our team safe, we have put various safety measures in place until further notice.  To learn more, visit out Appointment 101 Click Here  To follow occupancy limits in our space as well as maintain proper social distancing guidelines, we do need to limit each group size to 3 total.  You are welcome to have others join virtually with your device and our wifi!!

Sunday Availability: We work with our clients by appointment only on Sunday beginning at 11 AM.  Using the online scheduler will show the appointment times that remain for your preferred date.  If you do not see a time that you were hoping for, please call our store to see if we might have extended availability - 314.863.7200

To learn more about our late cancellation policy for certain appointment typed and why we have one, please click here -

Personalized experience  OPTIONs - For the bride that wants an exclusive experience, click here to learn more about this option


For our out of town brides, we offer amazing virtual experiences for our brides, bridesmaids and mothers.  Start the process of finding your dream dress from the comfort of your home by connecting with your stylist virtually.  All virtual experiences can be scheduled with the online scheduler below. Learn more about our virtual experiences here

If you must cancel your appointment less than 48 hours before the scheduled start time or you do not show for your appointment, we will apply a $50 late cancellation fee. Only applies to certain appointment types


Phone Number

By Appointment Only 

9:30 AM - 5:00 PM 

10.00 AM - 5.00 PM 


10.00 AM - 7.00 PM


10.00 AM - 5.00 PM