Schedule An Appointment


Due to the Stay At Home order in effect, we are not able to do in person appointments at this time.

However, Check out our Virtual Bridal, Bridesmaids/Tuxedo and mother of the bride and groom Consultation Options - Have a conversation with a bridal stylist to start your shopping experience via Google Meet.  Ask questions, view gowns and learn all you need to know to be ready to Say Yes at your in person experience.  To learn more, click here.  Can be booked online using our scheduler below

Scheduling your dress appointment is effortless with our online scheduler. If you don't see a time that is convenient for you, please call or email us.  We often have a wait list for Saturday and Sunday and we will do our best to accommodate you.

Sunday Availability: We work with our clients by appointment only on Sunday beginning at 11 AM.  Using the online scheduler will show the appointment times that remain for your preferred date.  If you do not see a time that you were hoping for, please call our store to see if we might have extended availability - 314.863.7200

To learn more about our late cancellation policy for certain appointment typed and why we have one, please click here -

NEW PRIVATE APPOINTMENT OPTION - For the bride that wants an exclusive experience, click here to learn more about this option

If you must cancel your appointment less than 48 hours before the scheduled start time or you do not show for your appointment, we will apply a $50 late cancellation fee. Only applies to certain appointment types


Phone Number

By Appointment Only 

9:30 AM - 5:00 PM 

10.00 AM - 5.00 PM 


10.00 AM - 7.00 PM


10.00 AM - 5.00 PM