Find your Look

We Share your Excitement

We welcome you to Town & Country Bridal and Formalwear, serving the entire St. Louis, Missouri region, as well as brides from across the country. Our bridal offers unique, hand-picked designer wedding dresses curated for you by our bridal stylists who personalize each appointment.

Bridal Belts at Town & Country Bridal Boutique in St. Louis, MO
Shoes at Town & Country Bridal Boutique in St. Louis, MO
Dresses at Town & Country Bridal Boutique in St. Louis, MO
JFW logo

Modern Styles, Perfect Fit

TAKE A SNEAK PEEK INSIDE OUR STORE

And see why we are the #1 Rated Bridal Salon in St. Louis
The Knot Badge
The Knot Best of Weddings Award 2017
Wedding Wire Couples' Choice Awards 2017
The Knot Best of Weddings Award 2018
The Knot Best of Weddings Hallf of Fame Award
Wedding Wire Couples' Choice Awards 2018
Wedding Vendoes Choice 2018 Finalist
TOP 3 Bridal Shops

"Jamie is the best!! I had so much fun!! You get mimosa's and they make you feel like a princess♥️ wouldn't go anywhere else😊”

"They fit us in last-minute but still made us feel like a top priority. I had no idea what I wanted but they immediately zoned me in to the perfect dress after asking a few simple questions, with so much patience. Incredibly accommodating and professional throughout all the try-ons, a truly great milestone experience!”

"Gina, thank you so much for helping me try on as many dresses as it took to find the perfect one. Your guidance through the whole process was flawless. You are so sweet & really made wedding dress shopping special for me. You knew exactly what I was looking for even though I really had no idea. I got so many compliments on my dress on the Big Day. I couldn't have done it without you.”

"Wow. Thats all I can really say without getting overly emotional about my experience with Town and Country Bridal. I visited 4 other bridal shops, 3 in STL and 1 out of state. NONE of them made me feel more special or more loved than Town and Country. Gina was who I worked with the most and she was spectacular. She understood everything I was looking for, made suggestions based on what she thought fit my wants and needs. She was also honest! She didn't tell me everything looked good and just tried to sell me on a dress that wasn't "The One." She made sure it was the dress I loved. THE BEST SHOP IN STL! I want to get married again so I can work with them again! THANK YOU LADIES FOR MAKING THIS EXPERIENCE AMAZING!”

"My mother, grandmother, sister-in-law and I had the best experience at Town and Country! Their customer service and the excellent experience made it easy to choose my gown from them. They excouraged my to go to my other existing bridal salon appointment since it helped my decide exactly what I wanted. I loved one dress I found at the other salon but after the appointment, T&C let us come back and helped me to add touches to my favorite dress so I could have the "best of both worlds" in one dress! You don't think about it, but once you choose your dress, the process isn't really over - I can't wait to continue working with the team when my dress arrives!”

"Thank you to Debbie and Lex + the rest of the T and C staff for helping me find the dress of my dreams!! I was able to custom design my dress in such a quick time, and it turned out absolutely stunning. Their selection is top of the line, and their customer service is even better. After purchasing my dress and bridesmaid dresses here, their platform took everything off my plate and handled all the fine details in between. Thank you T and C for such an amazing experience all around :) PS...the shop is so clean with minimal guests each time I have visited. Definitely makes you feel more comfortable and intimate.”

"I cannot say enough about the staff and services at Town and Country Bridal and Formalwear. From the minute I walked in I knew I was in good hands. The salon is beautiful and the customer service exceptional. Everyone was so kind, caring, and attentive. My stylist, Lexi, was fantastic!!! The personal touches put throughout the salon were so sweet and greatly appreciated, such as the personalized felt board sign in my assigned suite welcoming me by name, the Blown Away mobile hair and makeup complementary service that styled my hair, the candy bar, the mimosas, and even the super cute “Yes” wall for photographs. The staff truly works together as a team and treats each bride as THEIR bride rather than just the assigned stylist’s bride...”

"I had such a great experience here. Not only were they super friendly when we first walked in, but they made me feel so special picking out dresses. I worked with Savannah and she did a fabulous job listening to my opinions and helping me find the perfect dress! Would definitely recommend!”

"Lexi and Erin were fabulous. They both listened to my vision for my gown and my bridal party and brought it to life. They listened and showed us incredible options and celebrated with us when we found perfection. They were detail oriented, creative and a wealth of knowledge. The care and genuine interest they showed in brining my dreams to life were exceptional! They turned what had the potential to be stressful and emotional into a wonderful experience for me and my family/friends. I am grateful to have their support and care throughout this wedding journey.”

"Lexi was my stylist. She was an amazing help on deciding and helped me have the least amount of worries about my body during my try on. Having a baby 2 months before, I’ve been so self conscious, but she made me feel like a strong, confident, mama! And she helped me find “the dress”, which I feel truly stunning in!”

"T&C is amazing! I had the best experience here. They carry dresses in a variety of styles and sizes, they were super helpful in answering my questions and keeping me updated on my dress, and their in-house alterations department may have been my favorite person I worked with throughout my whole wedding.”

"I couldn't have asked for a better experience! This was my first time trying on wedding dresses, and both Savannah and Jenny were extremely helpful and patient as I sorted through what I liked and didn't like. Everyone went above and beyond my expectations.”

"My daughter and I had the best experience at this very professional and very organized bridal boutique. We were both very impressed with the staff and management who gave us insight and genuine opinions that we used to finalize our decision. Thanks to them, we have one less thing to think about for her special day.”

"Jen was incredible! This was the absolute best experience and I would highly recommend you start your dress shopping here. They set the expectations higher than ever. From the initial greeting, to the champagne, to amazing and personal bridal service, you will fall in love.”

"I highly recommend this place! Jenny was fantastic and I felt super comfortable with her helping me try on the dresses. It was actually my first time trying on wedding dresses and I ended up buying my dress the same day. Jenny was also helpful with my bridesmaids and we ended up picking out their dresses too. Hands down the only place I would go to!!”

"Erin was absolutely AMAZING!!! She gave us the best greeting in the world!! She turned browsing into going with Town and Country!!! I am thrilled to be with them!!! I just fell in love with everyone!! I will recommend 10 stars to this place!!! Must go!!”

"Thank you to the people who helped me pick out my perfect dress and veil. I couldn't have been happier. I looked awesome and thank you again for suggesting Lyudmila has a seamstress. My dress never looked so beautiful.”

"I loved finding my wedding dress here for our August wedding! They were very understanding when I needed to change my consultation day a few times and regularly checked in with me about any stresses or nervous triggers leading up to my appointment date. All the stylist were so kind, upbeat and seemed genuinely excited to be helping me. I ended up trying on about 18 dresses in one visit and left with my gown checked off my list in the first try! I didn't even need to look in other bridal shops! My husband even bought me back to buy a formal evening gown because I had had such an easy stress free experience!”

"Had an amazing time! Lexi made me feel very comfortable and took everything I said into consideration when selecting the dresses! It was her selection that ended up being the winner!”

"Had a wonderful experience here!! Erin is AMAZING and sooooo good at her job. She was extremely helpful and understanding. Erin helped me narrow down and choose the perfect dress. She was so patient and kind. Didn't rush my decision and was delightful to work with from beginning to end.”

"I loved working with Jeana. She was amazing. She worked with my budget and was so personable and friendly throughout the process. She respected what I wanted out of the experience and made me feel relaxed and comfortable.”

"I went to the salon yesterday with my mom, grandma, sisters, future mother in law and future sisters in law. We were taken to a roomy area with spacious, comfortable seating. Mimosas were also offered which was great. Lexi greeted us with a bubbly, positive attitude and I felt instantly comfortable. Before my appointment I was able to share details of the wedding and send pictures of gowns in store that I loved. This helped guide the appointment and make it less overwhelming for me! Lexi showed me the racks of the two designers I had sent pictures of and she pulled dresses I picked and let me select others I liked as well. The entire appointment was so much fun and the selection of dresses at Town and Country are truly special and unique...”

"Today I went to look for a mother of the brides dress at Town & Country and was assisted by Erin. Erin could not have been more helpful and had the sweetest demeanor possible. The store had a wide selection to choose from. I'm looking forward to working with Erin to purchase the perfect dress for my daughter's big day!”

"T∓C bridal was my second bridal store to go to on a Wednesday evening after work. I didn't think I'd find my dress there since I picked one out at a different store but I wanted to check just in case and I am so glad I did, the designer dresses at T&C bridal really are one of a kind. From the lovely smile at the check in, the champagne - to saying yes to my dress with Jenny, everything was done with sophistocation. I couldn't be happier with my dress and I cannot wait for it to come in! So glad I made the appointment.”

"I had such a great experience at T&C! Gina is the sweetest!! I had no clue what I wanted and I gave her the freedom to bring in whatever she wanted to. I ended up purchasing the first dress I tried on... could be coincidence or because she is awesome - either way I was a happy girl! I ultimately purchased my dress, veil, and shoes from T&C. Noone else in STL provides a better bride experience than T&C! Thank you for your dress selection! And, a special thank you to Gina!!”

"Visited to find a matching veil for my custom Etsy wedding dress. My dress hadn't arrived yet, but Debbie went to the trouble of finding a dress and belt with similar colors so that I could really see the entire "look". She even put together a mock-up of a custom veil their seamstress could put together for my non-traditional requests! Even after it became clear Debbie would need to consult with the seamstress on available fabric and that I wouldn't be purchasing anything that day, she was extremely accommodating and did not rush me whatsoever. Would recomend, especially for brides with a unique vision.”

"I had a phenomenal experience at Town and Country Bridal. Kate was awesome to work with. Based on the questionnaire and inspiration photos I sent in, she helped me find the perfect dress. Kate was easy to talk to and made me feel comfortable throughout my appointments. She is the best! T&C is super professional and treats your dress like gold. From your first appointment, to your last, they provide great communication and make the dress buying experience one to enjoy. Their new location is gorgeous, comfortable, and extremely accommodating. I would high recommend making an appointment to find your dream dress at Town and Country Bridal.”

"How to describe my experience at this bridal shop? I’ve been thinking a lot about this question and I’ve realized that I can’t find the exact words to answer that. Before I went to this shop, I went to 5 others. None of them offered the amazing structure, lots of beautiful dresses, and the incredible service like Town&Country Bridal. Erin was the one who helped me to find my gown and she was so amazing to me! She treated me in a way that no one did in the other shops... it was unique and unexpected. And my dress.. just wow! I thought I wouldn’t find the dress that makes my heart beats faster...”

"I have had the best experience with Town & Country Bridal! My stylist, Lexi, was so friendly and helpful! Their gown selection is second to none. They are so professional and make you feel so special.”

"Working with Gina was amazing. She was patient, helpful, thoughtful and fun. Buying a dress could be stressful but not with her. She understood want I wanted and she delivered. I am so grateful for her. And yes the dress is beautiful, everything I dreamt of and more.”

"A-MAZ-ING!!! This was truly the bridal appointment I’ve been dreaming about for years. With complimentary champagne and room for all 9 members of my entourage, Town and Country bridal catered to my every need!! A very wide selection of beautiful dresses made the shopping process so easy!! And when I found my dream dress, they worked with me to get the alterations I needed. My consultant, Jen, was a dream to work with. She genuinely cared about my love story and dress shopping experience. She asked to see pictures of the venue and made all of my family and friends feel welcome!! A wonderful experience, so glad we chose to go there!!”

"My stylist Lexi was lovely--extremely helpful and knowledgeable about the selection in stock. She made sure everyone in my party was comfortable and we all had a really pleasant experience. Lexi did a great job recommending styles and finding dresses that flattered my figure - I ended up with a dress that I absolutely love! Thanks, Lexi!”

"Amazing experience! Jenny was so knowledgeable and kind. I was hesitant about my first time dress shopping and she made me feel so comfortable and made it really fun. I feel so lucky to have been able to work with her. Overall wonderful time!”

"Great service and very nice space! I went alone to look for wedding dresses and Lexi was amazing. She really listened to what I liked and she seemed to know the styles the store had very well. I would say what I liked and disliked about a dress and she'd grab a new dress with just the qualities that I described. She's truly great at what she does in my opinion. The store also had a wide variety of designers and a wide variety of price ranges, which was also a big plus for me. Very excited to wear the dress I picked out here!”

"I had an amazing experience at Town and Country Bridal! My consultant understood my vision and stuck to it. The staff made me feel comfortable and valued. I would highly recommend Town and Country Bridal to brides who are ready to say yes!”

"This was the best appointment I’ve had by far! I will be recommending you to everyone and I will be buying my dress from you! My stylist was so great and accommodating and really understood what I wanted. Also, the business itself is gorgeous. Such a great experience!”

"Bought my dress there and everyone was amazing! Then went back recently to do the suit for my fiancé and he said he had a much better experience than men's wearhouse by a huge difference! Erin was amazing and helpful and answered all of our million questions.”

"Finding my dress at Town and Country Bridal was genuinely the BEST experience I could have ever asked for and it will forever be such a cherished memory for me! First, the store has such an elegant and beautiful ambiance – you instantly feel like royalty as you enter the store. I was also VERY impressed by the dress selection – high quality designers and a variety of styles! I went into my appointment with a very general idea of what I wanted and, as I learned more about my tastes, the stylists were incredibly dynamic in pulling me additional dresses. My personal stylist was Gina who I highly recommend – so kind, genuine, and helpful! This bridal boutique definitely provides the full package experience – from champagne and mimosas to bridesmaids dresses to even formal wear for the men! Every moment is precious and I will forever cherish the wonderful memory of saying “yes” to my dress here.”

"Norman, my daughter and I just popped in today, last minute mother of the bride dress shopping, they fit us in Thank You so very much. I had been putting it off as I don’t like dress shopping for myself. Had a wonderful experience here found so many dresses that I loved and was very flattering on. First dress I tried on ended up being the one. Again Thank You so much.”

"Lexi ensured the shopping process was extremely smooth. As soon as I gave her feedback on one dress, she was removing similar dresses from the dressing room and pulling dresses which fit my style better. She did a great job and I would recommend her to everyone! At the end of my bridal appointment, Lexi made sure my sisters were able to try on bridesmaid dresses - even though we didn't have an appointment scheduled. Thank you to Erin for helping with bridesmaid dresses since Lexi had another appointment after mine. Town & Country Bridal exceeded my expectations!”

"The BEST place in St. Louis! Customer service is a top priority here. If you fill out a form before your appointment they will try and pair you up with someone who thinks you will work well with. Greeted with champagne, got along great with Stacey and Jenny. So smart and knowledgeable about all dresses, alterations, and are 100% on the bride's side. Polite, friendly, make you feel comfortable and welcomed. You won't leave this place feeling anything but privileged and a very special bride!”

"From the minute I walked into the door, everyone was so welcoming. Gina was my stylist and she was amazing! She was so personable and made me so comfortable! I highly recommend Town & Country Bridal!”

"Lexi was so amazing to work with! We showed up a little early and we were immediately greeted by Lexi. She listened to everything I was looking for in a dress. I have been overwhelmed by the dress shopping process, but Lexi made it so easy for me. I luckily was able to find my perfect dress and I think I owe a lot of that to Lexi finding exactly what I was looking for. The store is absolutely stunning and comfortable with how the rooms are set up for privacy. The champagne greeting before we even started the appointment was a really nice touch.”

"10 stars would be a better rating for my experience! I had the absolute best time visiting and finding my dress with Stacy today. She was patient and listened to what I envisioned for my dream wedding gown. She sat down and talked me through everything, never feeling rushed one time. Not only did she listen, but she and others went above and beyond to help me find several options in my budget that made choosing just one a difficult task to do. From the gowns to the accessories, they had it all. Not one single dress I tried on, I didn’t like. They have SO many options, it’s incredible! So making it tough to narrow it down to 2 or 3 favorite was difficult for me. Pressure was off the table and never once did I feel inclined to make a purchase I wasn’t ready for...”

"Everyone at the store was SO sweet and helpful. Lexi did such an amazing job helping me find the dress of my dreams! Not only was she super professional but made me feel at ease during the whole process. I am so happy that I had her there for the experience and would highly highly recommend her to everyone! The shop itself had a beautiful dress selection - some of the most beautiful dresses I have seen out of all the store I've been to. Thanks again to Town and Country Bridal and especially Lexi, for an amazing day!!”

"I had an amazing accessories appointment here! I did not know what to expect as it is on of the only salons around here that will do accessory appointments. My consultant was so sweet and knew what I was looking for. I got the custom veil of my dreams and she went above and beyond to help us look at other items in the store. I highly recommend T&C Bridal!”

"Town and Country was the best experience. The place is beautiful and they accommodated everyone I brought with me that day. We had our own little section and champagne which made it feel really special. Gina was soooo sweet and supportive and excited for me and helped me find a dress in my budget. I was a little nervous because I read some reviews that this place was expensive, but my budget was under $2000 and I had tons of dresses to choose from and ended up finding a dress way under budget. I had the best experience and I'm so happy I went there. Thank you Gina!!”

"I came across this bridal shop in a bride magazine and honestly I am so grateful that I did. Lexi was absolutely wonderful to work with. I had no idea what I was looking for and Lexi did not make me feel like I needed to know what I was going to do. Also I need to recognize this salon for having sizes in most of the dresses I wanted to try. I am bigger than the average size and I honestly felt so bad at other salons because I could not fit into anything but at Town and Country Bridal they make you feel so welcome and so accepted. Lexi also was always listening to what I wanted and let me pick the dresses that I wanted to first. I honestly believe that my dress is in that salon and I cannot wait to go back and get it!!!”

"Seriously, I LOVE THIS PLACE! Hands down was my favorite place that I went to when shopping for dresses. Everyone in there was so friendly and welcoming! I had my own private area to show my mom and bridal party! (Included mimosas!) It was a perfect experience! So glad I said YES to the dress at Town and Country Bridal!”

"Stacey was very attentive and listened to what I liked and did not like. She was very sweet throughout the whole process and I never felt rushed! The champagne was a delicious touch as well :)”

"I found the perfect dress for me at T&C! The bridal shop was one of the nicest looking places I had been to throughout my whole wedding dress shopping experience and they made my guests and myself feel at home. I cried happy tears when I looked at myself in the mirror in my dress - all thanks to Erin who helped me find the dress that was a perfect combination of comfort and style that fit exactly what I was looking for. Such a fun day that I will never forget!”

"T&C Bridal was absolutely amazing from start to finish. They really listened to what I was going for with a gown but made sure I tried all possible options before deciding! Even after my decision they helped me communicate with the designer to make the adjustments that transformed my image in my head to my dream gown!”

"Jen was fantastic, she listened and really got what I was looking for. 100% thrilled with my experience.”

"I had a fantastic experience with Town & Country. Our assistant Kate knew exactly which dresses to recommend after I described an idea of what I was looking for. When none of the dresses were exactly perfect, they helped me essentially design my dream dress out of the closest one they had. They made it so easy and the dress came out EXACTLY like I'd dreamed. I highly recommend this salon!”

"I had Lexi for my appointment on 07/19. She made me feel very comfortable and casual while still making me feel like my happiness was the #1 priority while dress shopping. There were plenty of options to choose from and I was glad to have chosen T&C Bridal to look at gowns for my wedding.”

"I cannot recommend Town and Country more! I had tried on dresses at a few different shop before coming here, and this was by far the best experience. Debbie spent a lot of time getting to know me and my style before picking out the absolute perfect dress, which I wouldn't have picked out on my own. It was such a special and personal experience that led to the most beautiful dress I've ever seen.”