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We welcome you to Town & Country Bridal and Formalwear, serving the entire St. Louis, Missouri region, as well as brides from across the country. Our bridal offers unique, hand-picked designer wedding dresses curated for you by our bridal stylists who personalize each appointment.

Bridal Belts at Town & Country Bridal Boutique in St. Louis, MO
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Dresses at Town & Country Bridal Boutique in St. Louis, MO
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Modern Styles, Perfect Fit


And see why we are the #1 Rated Bridal Salon in St. Louis
The Knot Best of Weddings Award 2017
Wedding Wire Couples' Choice Awards 2017
The Knot Best of Weddings Award 2018
The Knot Best of Weddings Hallf of Fame Award
Wedding Wire Couples' Choice Awards 2018
Wedding Vendoes Choice 2018 Finalist
TOP 3 Bridal Shops

"I had a fantastic experience with Town & Country. Our assistant Kate knew exactly which dresses to recommend after I described an idea of what I was looking for. When none of the dresses were exactly perfect, they helped me essentially design my dream dress out of the closest one they had. They made it so easy and the dress came out EXACTLY like I'd dreamed. I highly recommend this salon!”

"I had Lexi for my appointment on 07/19. She made me feel very comfortable and casual while still making me feel like my happiness was the #1 priority while dress shopping. There were plenty of options to choose from and I was glad to have chosen T&C Bridal to look at gowns for my wedding.”

"I cannot recommend Town and Country more! I had tried on dresses at a few different shop before coming here, and this was by far the best experience. Debbie spent a lot of time getting to know me and my style before picking out the absolute perfect dress, which I wouldn't have picked out on my own. It was such a special and personal experience that led to the most beautiful dress I've ever seen.”

"Debbie and everyone at the store was absolutely wonderful! I am so in love with my Martina Liana gown! The bridal boutique is exquisite!!”

"Would 100% recommend! The store is beautiful. They have a great selection of dresses. They made finding a dress so easy and stress free. I felt so comfortable and they worked very hard to find exactly what I wanted. The staff was friendly and helpful. I found my dream dress!”

"I worked with Gina and she was so wonderful and helpful! She let me kind of run things and pick which dresses I thought I would want, but also brought in some ideas after I had tried on a few dresses! She was super sweet! I had a wonderful experience overall with Town and Country Bridal from the moment I walked in! And what a beautiful space! 100% would recommend to check it out!”

"I had an amazing experience! Can’t wait to come back and try on my favorites!!!”

"We bought a beautiful dress for my daughters graduation. Our consultant did an excellent job picking out dresses. Layne actually bought the first dress she tried on. Thank you for making this a great experience!”

"We had the most amazing experience with T&C bridal! Gina and Jenny were so patient and helpful as I struggled choosing between a few dresses. I visited tons of bridal shops and their selection of gowns were by far the most unique! They were so patient and helped me pair the perfect gown with an unbelievably amazing veil. They are truly experts and so knowledgeable about their business. Working with them was amazing! They go above and beyond!”

"My first appointment to try on wedding dresses was at Town and Country, and thanks to Kate it was such a pleasant and productive experience. She's extremely engaged, knowledgeable and PATIENT. Although I did not end up finding the perfect dress that day (probably because I was just getting started on the shopping process), she did introduce me to a designer that I absolutely loved, which ultimately led to finding my dream wedding dress. I didn't know I could love a piece of clothing as much as I love my wedding dress, and I have Kate to thank for helping me find it!”

"Love Gina! She's so personable, she had an almost immediate feel for what I was looking for and we had a lot of fun together!”

"I bought my wedding dress and veil from Town & Country Bridal and my experience was amazing! They made me feel so comfortable and were able to quickly learn my style and help me find the perfect - and I mean perfect - dress. I had so much fun at my bridal appointment and even had the ultimate bridal moment complete with happy tears! On top of that, the dress was absolutely stunning and I still haven't stopped receiving compliments on it! Everyone there was so great to work with and they were always on top of communication making sure everything went smoothly right up to the wedding day. Thank you again Town & Country!”

"Evening Gown Shopping Review I went to Town & Country Bridal, looking for a new evening gown to wear to a formal work function. I was accompanied by my best friend, whom arrived shortly after me. My appointment was at 11:30 AM on a Friday. I was escorted into the salon proper by a receptionist. The establishment was clean, well lit, and there were beautiful dresses hanging up everywhere. I was in a haze of amazement at the sheer volume of gorgeous gowns! I wanted to touch and try on everything I was lead to an aisle that housed an array of formal gowns, along with lovely sofas and chairs. My bridal consultant introduced herself as Jenny. She was kind, and splendidly helpful. We discussed what I was looking for, and I was thankful that I had already sent a Pinterest board to her a few days before my appointment. I told her what styles, fit, cut, and fabrics that I liked and wanted. Then, we both started pulling dresses for me to try on. I ended up pulling six, and she pulled five. This went on for about twenty minutes. By the time I was ready to start trying on dresses, my friend had still had not arrived. I tried on a few dresses to start with. After ten minutes of trying on dresses, my friend had finally arrived. Also, my consultant Jenny, had been swapped with another woman, named Erin. She was closer to my age, as well as being bubbly, yet still professional...”

"Wonderful experience with Erin D! She was super understanding and so thoughtful and kind. I had such a great time and she knew exactly what I was looking for. I liked every dress I tried on and found the perfect dress for my wedding day.”

"Great customer service. I had an amazing experience and said yes to the dress! Once my stylist had an idea of what I wanted she found the perfect dress for me.”

"Erin D was super welcoming and helped me so much in my overwhelming search for a dress. She gave great advice, but wasn't pushy. I had such a great experience!”

"I had the best experience finding my dream dress at Town and Country with the help of my stylist, Kate! T&C was a one stop shop for me and I couldn't be happier with my purchase! Kate was amazing to work with. She made me feel so beautiful in every dress I tried on. There was no pressure to buy, she truly wanted to make sure it was "the one." I got to wear my dress a month ago and it was the best day ever! Highly recommend Town & Country Bridal!!!”

"Everything about my experience with Town & Country Bridal was incredible! We worked primarily with Gina and she was the best! She was mindful of our budget, never made me feel pressured to buy from T&C or to commit to a dress before I was ready. She made the experience fun and stress-free! Everyone was knowledgeable, flexible and patient. I would highly recommend shopping at T&C. Their customer service is truly exceptional!”

"Lexi was awesome!! At other appointments I've had for wedding dress shopping, I've felt very lost as I didn't really know what I wanted, and I was left alone to shop for dresses that I thought I would like. Lexi was very helpful, and she made me feel very comfortable and she was able to read and understand what I liked and didn't like about the dresses I tried on. I will be back for sure because I believed she helped me find my dream dress! The vibe in Town & Country Bridal was very down to earth and cozy, and the customer service was great. I love how you guys offered free drinks, and every body was so nice!”

"This bridal store and team is amazing. They are all very sweet and helpful without being pushy from the minute you walk in the door. It’s super important to be stress free as much as possible during wedding planning and this team helped with just that. Gina helped me try on many dresses and seemed to truly care that I get a dress I loved and felt great in, rather than trying to just make a sale. The day after I picked my dress, my best friend went and found her wedding dress as well with Gina’s help and it was a wonderful experience all over again! They have so many selections for all types of brides! I’m also happy that I get a little discount for wedding transportation since I bought a dress with them and am hoping to get bridesmaids dresses from there soon!”

"My friends and I stopped in one day just to look at dresses after having a bad customer service experience with another place that we had an appointment with. We did not have an appointment here, but were told we could look around. They even accommodated us with a dressing room, again, no appointment, but the customer service is so great here, that they fit us in. I was really impressed with the service and we did find the bridesmaid dress we loved. It was a little more than we wanted to spend, but worth the price considering the excellent service.”

"I had a wonderful experience at Town & Country Bridal working with Lexie. It was such an elevated experience compared to other bridal shops I went to - decor, service, dress selection, champagne. Their dress selection was everything that I needed. I ended up finding two dresses and really struggled to choose "the one." This is where their service and experience was so important. I felt like the ladies (Lexie plus some of her colleagues) working there were wedding dress therapists - coaching me through the decision. I felt so good about purchasing the dress from Town & Country Bridal and I highly recommend future brides to make this a stop here when searching for a wedding dress.”

"Gina was very professional & attentive. She carefully listened to our preferences and custom tailored our gown selections. Her attention to detail & great knowledge of both gown selections & our preferences made our visit very enjoyable and efficient.”

"I had dreamed of my "perfect dress" since I was little and how I envisioned the day I finally found it would be. Town and Country Bridal and Formalwear truly made the day even more magical than I dreamed from the moment we walked through the door. I had the privilege of working with stylist, Kate, and store owner, Debbie, who listened to my every wish, was respectful of my budget, and treated my mom, sister and aunt like royalty! The day we said "yes" to the dress was a day I will never forget and will cherish those memories forever! I cannot wait to walk down the aisle in November wearing the dress that seems like it was designed just for me! Thank you for making my dreams a reality and for making the process as seamless as possible!”

"Erin D. was incredible! This was the best experience I have had trying on dresses! She was so great to work with and listened to all of my feedback perfectly. I also loved that she let us look around at everything and she was so sweet. Love this place!”

"Absolutely wonderful experience. Erin is such a good salesgirl. No pressure at any point. Told us to think about come back later. Everyone there was great. Loved all the dressss, it was hard to pick just one. Great bridal store.”

"I had my first appointment with Jenny, and a follow up appointment with Anna to try on my dress pick one more time before purchasing. I can't say enough wonderful things about them both. I felt like my vision was the goal, and I appreciated that I got honest feedback from both Jenny and Anna. I know that neither of them would let me leave looking less than my best. They are amazing at what they do, and their expertise and patience to let me try on as many looks as needed was so appreciated. Thank you! I feel so confident that my dress is the perfect dress for my big day!”

"My experience was incredible! I couldn't have asked for a better stylist. She knew everything I was looking for and made this such a comfortable experience.”

"The best bridal store in St. Louis! Town & Country Bridal had an amazing selection and the team made it a priority for me to find my dream wedding dress. I loved my family and friends were able to have a mimosa and enjoy themselves as well. The store was so cute and made the process fun and memorable for everyone.”

“Super cute shop! Love the experience, very impressed with how they keep in touch prior to the appointment. Staff is very nice and welcoming. Enjoyed my time!”

“I'll be honest I was an apprehensive bride. I worried about finding anything to fit me correctly or flatter my figure. Turns out if you go to the right bridal salon, you don't have to worry. My stylist Gina was so wonderful to work with and listened to me and helped make suggestions when I needed to change course. I found the most beautiful dress I know will fit me as a bride on my wedding day.”

“TCBB has exceeded all of my expectations whether I was shopping for my wedding gown, my bridal party, my mom and future mother-in-law, or accessories. I was especially concerned with my mom's appointment. My mom did not want to try on dresses, she NEVER wears a dress, and was not looking forward to the appointment at all. Anna was our consultant that day and although I had worked with Anna before and knew how awesome she was...it didn't stop my anxiety because my mom can be extremely difficult to work with. Well, a miracle happened that day! My mom chose a dress that she loves and feels confident in. She walked away from that appointment happy and said that she had a great time. My mom had fun doing something she dreaded. That was the best case scenario, and Anna made it happen! When there is so much stress that tends to overwhelm you during wedding preparations, to know that TCBB has always got you covered is so comforting. I couldn't recommend them enough. I look forward to every appointment I have, not only because of the beautiful salon but also because of the wonderful staff. Anna is always above and beyond, and makes you feel so special. I will be sad when the day comes that I have zero left to shop for, but so grateful to be a TCBB bride!!”

“Erin was absolutely amazing!!! She made it so much fun and we really enjoyed her input. Beautiful store and beautiful dresses. Thank you for all your help!”

“Lexi was a great assistant and really knew all her stuff about the dresses. It was awesome having her around and being so patient and kind with helping me try on the gowns. Also the other workers walking around were sweet and nice, offered me a complimentary drink and were just so positive. Thank you, Lexi for your help”

“I and another bridesmaid in a friend’s wedding went in this past weekend not entirely sure what we were searching for. The bride lives in California, and wasn’t set on anything except that the dresses be long! Anna was incredible. She searched and found many great maids dresses, explained colors and styles to us, and had a lot of professional advice, while being personal and so honest! Our experience was phenomenal, and we found our dresses! We did Facetime with the bride and Anna totally rolled with it and explained everything to her too. I will be recommending Anna & Town and Country Bridal to all the ladies I know! Thank you Anna!”

“Appointment was amazing! Everyone went above and beyond to make today so special and to meet all of my expectations! They blew me away with their kindness and willingness to try and meet all my wedding dress dreams! Highly recommended!!!!! Lexi was a blast and so fun to work with!”

“Gina was an absolute delight. She listened to exactly what I wanted in my dress and helped me pick out options that fit what I had said. She was also very knowledgeable about the dresses. My favorite dress ended up being one she had brought in later on in the appointment that I hadn't seen originally. Lovely experience!”

“When we came in we were greeted by a lovely smile and felt so welcomed. Both receptionist/Lexie were exceptional and exceeded my expectations. They both made us feel very welcome and Lexie made the trying on experience comfortable and fun. I felt like she was one of my bridesmaids :)”

“Kate made my experience fun and exciting. I was able to easily decide on a dress because of her help. She is very knowledgeable. She knows all of the dresses in the store, has a wealth of knowledge about each designer and the details about each specific dress. I highly recommend her.”

“Every time I come in there I receive exceptional service!! Gina was great working with me, and Jenny just seems to know exactly what want before I even do, every time!”

“Kate was absolutely amazing to work with. She was so sweet and helpful and asked all the right questions to make sure I was picking the perfect dress. The shop is beautiful and I can't wait to come back and shop for my bridesmaids!”

“I had the best time finding my DREAM wedding dress! Kate was amazing!! She knew what kind of dresses I liked and made sure I was staying in my budget. Also, she made the whole experience feel like I was on Say Yes To The Dress!? Thank you to all the staff for making this day so perfect!!”

“If I could give more then five stars I would! I had an out of this world experience! It was my first time ever trying on dresses and Kate was exceptional!”

“Katie was so helpful and friendly! She was very knowledgeable about the dresses and the preferences I submitted. T&C has a great dress selection with a lot of variety.”

“My consultant Katie handled my appointment better than I could have imagined! She understood the style and attitude I wanted to convey immediately and ended up being the one to find my dress. She kept the quick pace of the appointment up due to my time crunch with out making me and my family feel rushed to make a decision. She really seemed to enjoy working with me!”

“Town & Country made the dress search so much fun! The workers were very helpful in picking out dresses according to my likes and dislikes. My mom and I got to sip on mimosas and take our time looking at the dresses. They had BRAND NEW dresses that hadn’t been officially released yet that I got to try on. After 2 hours there, I left having ordered a dress!”

“I would recommend Town and Country Bridal in St. Louis to anyone! Such a fun experience overall. The staff is absolutely amazing and made me feel so comfortable.”