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We welcome you to Town & Country Bridal and Formalwear, serving the entire St. Louis, Missouri region, as well as brides from across the country. Our bridal collection offers unique, hand-picked designer wedding dresses curated for you by our bridal stylists who personalize each appointment.

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Modern Styles, Perfect Fit

TAKE A SNEAK PEEK INSIDE OUR STORE

And see why we are the #1 Rated Bridal Salon in St. Louis
The Knot Badge
The Knot Best of Weddings Award 2017
Wedding Wire Couples' Choice Awards 2017
The Knot Best of Weddings Award 2018
The Knot Best of Weddings Hallf of Fame Award
Wedding Wire Couples' Choice Awards 2018
Wedding Vendoes Choice 2018 Finalist
TOP 3 Bridal Shops

"I have visited twice recently to select dresses for a formal event for both my daughter and myself. Both Lexi and Erin went above and beyond to provide exceptional service. They genuinely care about getting the right dress for every person, in a no pressure environment. I will definitely return for all future formalwear needs!”

"Shopping for my wedding dress at T & C Bridal was a great experience! My consultant, Lexi, was so knowledgeable and helpful; and she made the experience exciting!”

"When I walked in it was beautiful! We upgraded to the VIP experience and I would highly recommend. The area they put us in was more than I had hoped for! Champagne, signs made for me, and plenty of area for everyone to spread out. Customer service was spectacular. They listen to what you are saying so do not be afraid to say NO! They encouraged me to step out of my comfort zone and to my surprise even the fitted dresses made me feel just as beautiful. Very helpful and informative, not pushy at all! They want led me to have fun and I appreciated that more than they know! Highly recommend town and country bridal!!”

"I was very stressed going to look for my mother of the groom dress, but Erin sat me down and immediately lifted my stress and found some beautiful options for my son's wedding!! I definitely hope to be back. Be sure to check out Town and Country Bridal. They have a great selection of dresses and their stylists are amazing!!”

"I loved my experience at Town and Country Bridal! They were with me every step of the way and they truly cared that I found what I was looking for. Their quality of dresses were incredible and they had such a great selection. I would 100% recommend them!”

"I had a great time with Erin. She was very helpful, provided great perspective and she was very fun!”

"I found my dream dress at Town and Country Bridal! They were so nice and knew exactly what I was looking for. All their dresses are beyond beautiful. The customer service was so awsome I went back and purchased my bridesmaids dresses from them as well.”

"Lovely experience with Erin today. She was just what I needed to select my MOB dress!”

"I worked with Erin while looking for MOB dresses. She was awesome!!! Also a nice clean environment with plenty of privacy.”

"My stylist, Lexi, was so wonderful and helpful! She helped me find “the one”! They had SO MANY styles to choose from!”

"I explained my vision for my dress and showed my stylist, Cyndi, a photo, and she brought me 4 dresses. That’s all it took. I knew after dress 3 that that was the PERFECT dress for me. Not only did Cyndi help me find the perfect dress, but she had so many good little style ideas and decor ideas! My dress had to be express ordered and it arrived earlier than estimated and I love it so much more than the first time I tried it on!! I highly recommended Town and Country Bridal!”

"I recently visited Town & Country Bridal and I cannot stop talking about the experience! Stacey was my Bridal consultant and she did such a great job of listening to my needs and pulling dresses that would fit within my style and budget. I was overjoyed with my experience and so was my group of three who were there with me! I would recommend Town & Country Bridal to any bride looking for a place that makes you feel right at home! Plus I was finally able to say "YES TO THE DRESS!" I can't wait to walk down the aisle... Thanks again Stacey, the wedding assistant who helped us out, and to all the friendly staff at Town & Country Bridal! You made my day fantastic!”

"Effortless wedding dress shopping. I found my dream gown! I never imagined that I would find one so easy! Thank you for all your help Lexie!!”

"I had the best time trying on dresses. They made me feel comfortable and way more than welcome and excited about dress shopping! Cyndi really took my thoughts on dresses to heart and she found the perfect dress, headpiece, and vail for me. Could not be more happier with my decision!”

"I was very nervous for my appointment, worried I wasnt going to find something. But I ended up having multiple wonderful options that my designer picked. They really took into consideration what I envisioned, using all the info I sent them before the appointment. It was great and I had a wonderful time with all my girls!”

"I only have amazing things to say about T&C Bridal! I went to the salon in January to look for my wedding dress. Savanna was my stylist and she was so kind and thoughtful. I could tell she was really listening to what I was looking for and she did a great job making my guests feel welcome and involved in the appointment. The first dress I tried on ended up being PERFECT! I had such a good experience that I decided to set up a bridesmaid appointment a couple months later. I had a virtual appointment with Heather who helped me pick a color and designer. All of my bridesmaids live out of state and due to stores being closed they came up with the idea to send a couple of sample dresses to each bridesmaid. They had never done it before but it worked perfectly! Each package included a rule and clips for the girls. Heather was super helpful and easy to reach throughout the whole process. Most recently I went back to the store to try on my gown and Heather also helped...”

"Town & Country Bridal went above and beyond in helping me find my dream dress!! Consultant Lexi was amazing and truly took the time to learn about me, my fiancé, and our special day. Their store is beautiful, clean, and has some awesome lighting features to help envision your dress in both daylight as well as evening reception lighting! I HIGHLY recommend!!”

"Erin is fantastic to work with and everyone at T&C worked so hard to give us a great experience! Can’t wait to “Meet our Dress.””

"Erin was the stylist that assisted me with the search for my bridesmaid dresses and I could recommend her help enough! Erin took the time to figure out my exact style and vision and helped me find dresses that matched exactly that! Her guidance was extremely helpful and made the process very stress free! She also made the process very easy and organized for obtaining all of my bridesmaids measurements online due to the recent COVID19 pandemic. Can’t recommend her enough!”

"Talk about the princess treatment! From the time you walk in you feel so special. Shout out to all of the team members at T&C Bridal for making not only myself, but also my guests, feel so welcome at my appointment. A special shout out to Savanna, who took the time to genuinely listen to my opinions, walk around the store with me, and never pressure me into thinking I had to buy something that day. Savanna helped me find my dream dress and I could not be more thankful. The team truly goes above and beyond. Thank you all for making this experience the best it could have ever been!”

"This is by far the BEST wedding stop! Jenny, absolutely pristine! You walk into the entrance and are greeted with the same excitement that you walk in with! These ladies are a treasure! They literally cried when they heard my engagement story! They are there for you, listen to what you want, don’t pressure you into anything you don’t want, are so willing to show you what works best for your desires, above all else they are there! They care! Truly, you can see it in every single persons face, they care! I’m not planning on ever getting married again but, renewing vowels, maybe one day mother to a bride, I will be back! The atmosphere is worth every penny!”

"Amazing customer service and amazing friendly workers you will not leave disappointed ❤”

"AMAZING!!! I cannot say enough great things about Town and Country Bridal. I had no idea what dress I was looking for and worried I would be overwhelmed but that was not the case at all. They truly listened to me and picked out some amazing options. I only had to try on 5 dresses and knew I had found the one. Debbie and her team are professionals and so passionate about all things wedding. Go to Town and a country and they will take care of you!!”

"Everyone at Town and Country Bridal are truly amazing! With less than 2 months to my wedding I needed a new dress. Lexi and Debbie saved the day! They contacted the designer about getting the dress made quickly and are setting me up with a trusted seamstress for some minor alterations when the dress arrives. Lexi and Debbie are fantastic and such wonderful people to work with. They made a very stressful time so easy for me. I cannot recommend Town and Country Bridal enough!! They made my dream dress a reality when I thought might have to settle for something good enough.”

"Heather was soooooo awesome!!!! Including the manager. I didn't get her name but both of the ladies were really nice and help made my vision come through on my daughter's dress and I can't wait to see the final product.”

"My daughter Shelby is getting married and we were looking for her perfect dress and she found it at Town and Country. They greeted us with smiling faces and caring hearts through the whole process from the moment we walked in. Lexi was the most amazing consultant. She treated us like royalty!! She listened to all of my daughter's concerns, wants and needs. She asked us all about her special day and what my daughter had envisioned for herself. She was very down to earth, kind, upbeat, positive and so very sweet. She made our visit so heart warming and wonderful. Lexi and the staff at Town and Country we cannot thank you enough for everything you did for making our day fun and amazing. Best experience ever!! Would highly recommend Town and Country to anyone looking to make their wedding dreams come true. Thank you all again from the bottom of our hearts.”

"The service was amazing. They got us in for an appointment on such short notice and we found the most lovely flower girl dress for my daughter. The attention and the etiquette from the staff was outstanding. The shop was absolutely beautiful and everyone was so welcoming. I would highly recommend this store.”

"I went with my daughter-in-law to be to Town and Country Bridal after visiting a couple other shops. This shop by far was the best experience! They made us very welcome and even had a personalized welcome sign for Katie. Lexi who helped us was fantastic! She listened to my daughter-in-law preferences for a dress and she was spot on with every dress she brought for her to try on and was very mindful of staying in her budget. Lexi truly seemed as excited as we were to find that special dress. Thanks Lexi for helping Katie say Yes to the Dress!”

"I said "yes to the dress!" Oh my gosh everyone was so so nice and amazingly helpful! I was so lucky and got an amazing dress that was custom for another bride and unfortunately didn't make it to the wedding date...BUT crazily enough this dress fit me perfect and was exactly in my price range. My bridal consultant was so sweet and went out of her way to help me find my dress and gave great suggestions! I couldn't be happier and would recommend to any bride. Thanks Town & Country Bridal!”

"The place is fabulous. all the girls are super nice! I was blown away with how they had everything set up. Heather was the best!”

"After tirelessly searching for my wedding dress I had lost hope that I would ever find the dress for me, until my appointment at Town & Country. Having my own bridal suite made me feel like the only bride in the store and the service exceeded my expectations! Savanna, my stylist, helped me find the dress of my dreams and made my day so special! From the huge selection of dresses to the exceptional styling team, T&C has something for every bride! Thank you to the entire Town & Country team and a special thank you to Savanna for helping me find my dress and making the experience so memorable!”

"I was looking for a mother of the bride dress. Erin was very professional and really asked questions and got to know me and all about my daughter’s wedding. A variety of choices and Erin really pulled dresses that looked good on me. Very happy I said yes to the dress.”

"I am an out of state bridesmaid for a St. Louis wedding and Town & Country Bridal and Formalwear made it SO easy to order my dress! The bride is doing a mix of styles and the client portal helped me see my dress options since I couldn't be there in person with the rest of the girls to try on. The ordering process is also very streamlined, it was a breeze!”

"I went to T&C to pick out my maid of honor dress and Erin made everything SO easy! There were so many options but she made it easy to pick the right dress. Thank you for such a fun experience!”

"This place is amazing! I had the best time and felt like the most beautiful bride ever. Savanna was an awesome listener and found the best dresses!”

"Town & Country Bridal was the best! The staff was so helpful and easy to communicate with. I felt like they really cared about helping me find the perfect dress! I sent pictures of dresses I liked before the appointment, and the first dress they pulled was exactly what I was looking for. My sisters and mom loved the mimosas they got to enjoy while I tried on dresses. After finding the dress, the staff continued to be awesome in helping me find the right seamstress for dress alterations. Their beautiful salon and caring service set them far above the other shops I looked at.”

"An absolutely wonderful experience from the moment We walked in the door! I showed Jaime pictures of the style I was thinking of, and immediately she picked 4-5 dresses for me to try on that were EXACTLY what I was looking for. I said yes to my dress that day. 10 out of 10 hands down for dress selection and service ! And complimentary mimosas?!?! AMAZING.”

"Highly recommend! From working with Stacey to find my dream dress to Erin when we went back for bridesmaids dresses, I have always felt like I was in good hands. Both took time to get to know me in order to understand my wedding day vision. Stacey is knowledgeable, welcoming, and prompt at answering any follow up dress questions I have. Erin made bridesmaid dress shopping such a breeze and even included my mom in on the fun with dresses for her. A big thank you to the ladies at T&C—this has been my favorite part of wedding planning.”

"Gina was amazing! The entire staff made my family and I feel so welcome. I am so excited to wear my dream dress and marry the person I love. Such a great place!”

"My experience was amazing! Thanks to Erin & Stacey! Two amazing ladies who helped me find the perfect wedding gown, my bridesmaids dresses, and the mothers dresses!! Thank you Town & Country for the amazing experience.”

"I had my appointment with Kate and I cannot say enough good things about her and this boutique! They truly set the bar high for bridal shops in Saint Louis. As soon as we entered, we were greeted with a warm welcome. We were stationed in our own area with a sign custom to me, and offered wine, mimosas, and water. Immediately, we felt like royalty. Then Kate came over and talked, not just about my budget, but about my big day, my engagement, and got to know me as a person before rushing me into a dress. She took me to all of the dress sections and listened to what I liked and didn’t like, and then helped me select the best dresses. One thing about Kate that really stuck out to me was that she understood the importance of a budget. I saw dresses I loved, that I knew were out of my budget, and she asked me to “gut check”. Did I really want to spend that much or was I swooned by the dresses?....”

"I went to Town & Country on Black Friday and had an overall fantastic experience. When we walked in the girl at the front was so warm and welcoming. Jenny then came and grabbed us to try on gowns and she is amazing. She took me around the showroom to look at dresses and asked great guiding questions to help me figure out which dresses I'd want to try on. We went to our area which had a nice little seating area around a large stage and mirror to me to model the dresses on and we were offered champagne. The whole place was bright, chic and up to date and the dress collection was outstanding. While I didn't find my dress there I would absolutely highly recommend Town & Country Bridal (and Jenny!!). Thanks for such a great and fun experience during a time filled with all sorts of emotions.”

"My daughter and I met with Erin today to look at mother-of-the bride dresses. Erin was fabulous. Her enthusiasm and professionalism were exceptional. I would have never thought that I would find a dress today, being it our first shop. We sat down to discuss options before looking at dresses, Erin found several for me to try on, but it was the first dress that I tried on and it was perfect! Shopping was fun, non-stressful, and DONE! Thank you Erin for a great experience.”

"Lexi was so kind and patient with us! She is so joyful and makes wedding shopping fun! Very easy going. You can tell everybody at the store works as a team to make your wedding dress vision come true :)”

"I loved the experience at T&C! Savanna was my bridal stylist and was great! She made picking out the dress a stress free process and really listened to everything I wanted in a dress. She took the venue and details surrounding my wedding and assisted me with picking out the perfect dress for the occasion. The dresses are very beautiful and a lot of the designers allow certain customizations which made making my dream wedding dress a reality!”

"My consultant was SO helpful in choosing a dress! She pulled things that I didn't know that I would love until I tried them on. She clearly knew her inventory and listened to me. I would recommend Jenny in a heartbeat!”

"We had a great experience trying on dresses at Town & Country Bridal. The location was easy to get to, the space was comfortable, dressing rooms ample sized, and dress selection was great. Our consultant, Erin, was super helpful and informative. She even tried on bridesmaid dresses to help us see how they look!”

"We found my dream dress at Town & Country! Every single time we were in, the staff at T&C were so accommodating, knowledgeable and sweet! Shout out to Jen! She made my experience that much better, loved walking away making a new friend!”

"Jamie is the best!! I had so much fun!! You get mimosa's and they make you feel like a princess♥️ wouldn't go anywhere else😊”

"They fit us in last-minute but still made us feel like a top priority. I had no idea what I wanted but they immediately zoned me in to the perfect dress after asking a few simple questions, with so much patience. Incredibly accommodating and professional throughout all the try-ons, a truly great milestone experience!”

"Gina, thank you so much for helping me try on as many dresses as it took to find the perfect one. Your guidance through the whole process was flawless. You are so sweet & really made wedding dress shopping special for me. You knew exactly what I was looking for even though I really had no idea. I got so many compliments on my dress on the Big Day. I couldn't have done it without you.”

"Wow. Thats all I can really say without getting overly emotional about my experience with Town and Country Bridal. I visited 4 other bridal shops, 3 in STL and 1 out of state. NONE of them made me feel more special or more loved than Town and Country. Gina was who I worked with the most and she was spectacular. She understood everything I was looking for, made suggestions based on what she thought fit my wants and needs. She was also honest! She didn't tell me everything looked good and just tried to sell me on a dress that wasn't "The One." She made sure it was the dress I loved. THE BEST SHOP IN STL! I want to get married again so I can work with them again! THANK YOU LADIES FOR MAKING THIS EXPERIENCE AMAZING!”

"My mother, grandmother, sister-in-law and I had the best experience at Town and Country! Their customer service and the excellent experience made it easy to choose my gown from them. They excouraged my to go to my other existing bridal salon appointment since it helped my decide exactly what I wanted. I loved one dress I found at the other salon but after the appointment, T&C let us come back and helped me to add touches to my favorite dress so I could have the "best of both worlds" in one dress! You don't think about it, but once you choose your dress, the process isn't really over - I can't wait to continue working with the team when my dress arrives!”

"Thank you to Debbie and Lex + the rest of the T and C staff for helping me find the dress of my dreams!! I was able to custom design my dress in such a quick time, and it turned out absolutely stunning. Their selection is top of the line, and their customer service is even better. After purchasing my dress and bridesmaid dresses here, their platform took everything off my plate and handled all the fine details in between. Thank you T and C for such an amazing experience all around :) PS...the shop is so clean with minimal guests each time I have visited. Definitely makes you feel more comfortable and intimate.”

"I cannot say enough about the staff and services at Town and Country Bridal and Formalwear. From the minute I walked in I knew I was in good hands. The salon is beautiful and the customer service exceptional. Everyone was so kind, caring, and attentive. My stylist, Lexi, was fantastic!!! The personal touches put throughout the salon were so sweet and greatly appreciated, such as the personalized felt board sign in my assigned suite welcoming me by name, the Blown Away mobile hair and makeup complementary service that styled my hair, the candy bar, the mimosas, and even the super cute “Yes” wall for photographs. The staff truly works together as a team and treats each bride as THEIR bride rather than just the assigned stylist’s bride...”

"I had such a great experience here. Not only were they super friendly when we first walked in, but they made me feel so special picking out dresses. I worked with Savannah and she did a fabulous job listening to my opinions and helping me find the perfect dress! Would definitely recommend!”

"Lexi and Erin were fabulous. They both listened to my vision for my gown and my bridal party and brought it to life. They listened and showed us incredible options and celebrated with us when we found perfection. They were detail oriented, creative and a wealth of knowledge. The care and genuine interest they showed in brining my dreams to life were exceptional! They turned what had the potential to be stressful and emotional into a wonderful experience for me and my family/friends. I am grateful to have their support and care throughout this wedding journey.”

"Lexi was my stylist. She was an amazing help on deciding and helped me have the least amount of worries about my body during my try on. Having a baby 2 months before, I’ve been so self conscious, but she made me feel like a strong, confident, mama! And she helped me find “the dress”, which I feel truly stunning in!”

"T&C is amazing! I had the best experience here. They carry dresses in a variety of styles and sizes, they were super helpful in answering my questions and keeping me updated on my dress, and their in-house alterations department may have been my favorite person I worked with throughout my whole wedding.”

"I couldn't have asked for a better experience! This was my first time trying on wedding dresses, and both Savannah and Jenny were extremely helpful and patient as I sorted through what I liked and didn't like. Everyone went above and beyond my expectations.”

"My daughter and I had the best experience at this very professional and very organized bridal boutique. We were both very impressed with the staff and management who gave us insight and genuine opinions that we used to finalize our decision. Thanks to them, we have one less thing to think about for her special day.”

"Jen was incredible! This was the absolute best experience and I would highly recommend you start your dress shopping here. They set the expectations higher than ever. From the initial greeting, to the champagne, to amazing and personal bridal service, you will fall in love.”

"I highly recommend this place! Jenny was fantastic and I felt super comfortable with her helping me try on the dresses. It was actually my first time trying on wedding dresses and I ended up buying my dress the same day. Jenny was also helpful with my bridesmaids and we ended up picking out their dresses too. Hands down the only place I would go to!!”

"Erin was absolutely AMAZING!!! She gave us the best greeting in the world!! She turned browsing into going with Town and Country!!! I am thrilled to be with them!!! I just fell in love with everyone!! I will recommend 10 stars to this place!!! Must go!!”

"Thank you to the people who helped me pick out my perfect dress and veil. I couldn't have been happier. I looked awesome and thank you again for suggesting Lyudmila has a seamstress. My dress never looked so beautiful.”

"I loved finding my wedding dress here for our August wedding! They were very understanding when I needed to change my consultation day a few times and regularly checked in with me about any stresses or nervous triggers leading up to my appointment date. All the stylist were so kind, upbeat and seemed genuinely excited to be helping me. I ended up trying on about 18 dresses in one visit and left with my gown checked off my list in the first try! I didn't even need to look in other bridal shops! My husband even bought me back to buy a formal evening gown because I had had such an easy stress free experience!”

"Had an amazing time! Lexi made me feel very comfortable and took everything I said into consideration when selecting the dresses! It was her selection that ended up being the winner!”

"Had a wonderful experience here!! Erin is AMAZING and sooooo good at her job. She was extremely helpful and understanding. Erin helped me narrow down and choose the perfect dress. She was so patient and kind. Didn't rush my decision and was delightful to work with from beginning to end.”

"I loved working with Jeana. She was amazing. She worked with my budget and was so personable and friendly throughout the process. She respected what I wanted out of the experience and made me feel relaxed and comfortable.”

"I went to the salon yesterday with my mom, grandma, sisters, future mother in law and future sisters in law. We were taken to a roomy area with spacious, comfortable seating. Mimosas were also offered which was great. Lexi greeted us with a bubbly, positive attitude and I felt instantly comfortable. Before my appointment I was able to share details of the wedding and send pictures of gowns in store that I loved. This helped guide the appointment and make it less overwhelming for me! Lexi showed me the racks of the two designers I had sent pictures of and she pulled dresses I picked and let me select others I liked as well. The entire appointment was so much fun and the selection of dresses at Town and Country are truly special and unique...”

"Today I went to look for a mother of the brides dress at Town & Country and was assisted by Erin. Erin could not have been more helpful and had the sweetest demeanor possible. The store had a wide selection to choose from. I'm looking forward to working with Erin to purchase the perfect dress for my daughter's big day!”

"T∓C bridal was my second bridal store to go to on a Wednesday evening after work. I didn't think I'd find my dress there since I picked one out at a different store but I wanted to check just in case and I am so glad I did, the designer dresses at T&C bridal really are one of a kind. From the lovely smile at the check in, the champagne - to saying yes to my dress with Jenny, everything was done with sophistocation. I couldn't be happier with my dress and I cannot wait for it to come in! So glad I made the appointment.”

"I had such a great experience at T&C! Gina is the sweetest!! I had no clue what I wanted and I gave her the freedom to bring in whatever she wanted to. I ended up purchasing the first dress I tried on... could be coincidence or because she is awesome - either way I was a happy girl! I ultimately purchased my dress, veil, and shoes from T&C. Noone else in STL provides a better bride experience than T&C! Thank you for your dress selection! And, a special thank you to Gina!!”

"Visited to find a matching veil for my custom Etsy wedding dress. My dress hadn't arrived yet, but Debbie went to the trouble of finding a dress and belt with similar colors so that I could really see the entire "look". She even put together a mock-up of a custom veil their seamstress could put together for my non-traditional requests! Even after it became clear Debbie would need to consult with the seamstress on available fabric and that I wouldn't be purchasing anything that day, she was extremely accommodating and did not rush me whatsoever. Would recomend, especially for brides with a unique vision.”

"I had a phenomenal experience at Town and Country Bridal. Kate was awesome to work with. Based on the questionnaire and inspiration photos I sent in, she helped me find the perfect dress. Kate was easy to talk to and made me feel comfortable throughout my appointments. She is the best! T&C is super professional and treats your dress like gold. From your first appointment, to your last, they provide great communication and make the dress buying experience one to enjoy. Their new location is gorgeous, comfortable, and extremely accommodating. I would high recommend making an appointment to find your dream dress at Town and Country Bridal.”

"How to describe my experience at this bridal shop? I’ve been thinking a lot about this question and I’ve realized that I can’t find the exact words to answer that. Before I went to this shop, I went to 5 others. None of them offered the amazing structure, lots of beautiful dresses, and the incredible service like Town&Country Bridal. Erin was the one who helped me to find my gown and she was so amazing to me! She treated me in a way that no one did in the other shops... it was unique and unexpected. And my dress.. just wow! I thought I wouldn’t find the dress that makes my heart beats faster...”

"I have had the best experience with Town & Country Bridal! My stylist, Lexi, was so friendly and helpful! Their gown selection is second to none. They are so professional and make you feel so special.”

"Working with Gina was amazing. She was patient, helpful, thoughtful and fun. Buying a dress could be stressful but not with her. She understood want I wanted and she delivered. I am so grateful for her. And yes the dress is beautiful, everything I dreamt of and more.”

"A-MAZ-ING!!! This was truly the bridal appointment I’ve been dreaming about for years. With complimentary champagne and room for all 9 members of my entourage, Town and Country bridal catered to my every need!! A very wide selection of beautiful dresses made the shopping process so easy!! And when I found my dream dress, they worked with me to get the alterations I needed. My consultant, Jen, was a dream to work with. She genuinely cared about my love story and dress shopping experience. She asked to see pictures of the venue and made all of my family and friends feel welcome!! A wonderful experience, so glad we chose to go there!!”

"My stylist Lexi was lovely--extremely helpful and knowledgeable about the selection in stock. She made sure everyone in my party was comfortable and we all had a really pleasant experience. Lexi did a great job recommending styles and finding dresses that flattered my figure - I ended up with a dress that I absolutely love! Thanks, Lexi!”

"Amazing experience! Jenny was so knowledgeable and kind. I was hesitant about my first time dress shopping and she made me feel so comfortable and made it really fun. I feel so lucky to have been able to work with her. Overall wonderful time!”

"Great service and very nice space! I went alone to look for wedding dresses and Lexi was amazing. She really listened to what I liked and she seemed to know the styles the store had very well. I would say what I liked and disliked about a dress and she'd grab a new dress with just the qualities that I described. She's truly great at what she does in my opinion. The store also had a wide variety of designers and a wide variety of price ranges, which was also a big plus for me. Very excited to wear the dress I picked out here!”

"I had an amazing experience at Town and Country Bridal! My consultant understood my vision and stuck to it. The staff made me feel comfortable and valued. I would highly recommend Town and Country Bridal to brides who are ready to say yes!”

"This was the best appointment I’ve had by far! I will be recommending you to everyone and I will be buying my dress from you! My stylist was so great and accommodating and really understood what I wanted. Also, the business itself is gorgeous. Such a great experience!”

"Bought my dress there and everyone was amazing! Then went back recently to do the suit for my fiancé and he said he had a much better experience than men's wearhouse by a huge difference! Erin was amazing and helpful and answered all of our million questions.”

"Finding my dress at Town and Country Bridal was genuinely the BEST experience I could have ever asked for and it will forever be such a cherished memory for me! First, the store has such an elegant and beautiful ambiance – you instantly feel like royalty as you enter the store. I was also VERY impressed by the dress selection – high quality designers and a variety of styles! I went into my appointment with a very general idea of what I wanted and, as I learned more about my tastes, the stylists were incredibly dynamic in pulling me additional dresses. My personal stylist was Gina who I highly recommend – so kind, genuine, and helpful! This bridal boutique definitely provides the full package experience – from champagne and mimosas to bridesmaids dresses to even formal wear for the men! Every moment is precious and I will forever cherish the wonderful memory of saying “yes” to my dress here.”

"Norman, my daughter and I just popped in today, last minute mother of the bride dress shopping, they fit us in Thank You so very much. I had been putting it off as I don’t like dress shopping for myself. Had a wonderful experience here found so many dresses that I loved and was very flattering on. First dress I tried on ended up being the one. Again Thank You so much.”

"Lexi ensured the shopping process was extremely smooth. As soon as I gave her feedback on one dress, she was removing similar dresses from the dressing room and pulling dresses which fit my style better. She did a great job and I would recommend her to everyone! At the end of my bridal appointment, Lexi made sure my sisters were able to try on bridesmaid dresses - even though we didn't have an appointment scheduled. Thank you to Erin for helping with bridesmaid dresses since Lexi had another appointment after mine. Town & Country Bridal exceeded my expectations!”

"The BEST place in St. Louis! Customer service is a top priority here. If you fill out a form before your appointment they will try and pair you up with someone who thinks you will work well with. Greeted with champagne, got along great with Stacey and Jenny. So smart and knowledgeable about all dresses, alterations, and are 100% on the bride's side. Polite, friendly, make you feel comfortable and welcomed. You won't leave this place feeling anything but privileged and a very special bride!”

"From the minute I walked into the door, everyone was so welcoming. Gina was my stylist and she was amazing! She was so personable and made me so comfortable! I highly recommend Town & Country Bridal!”

"Lexi was so amazing to work with! We showed up a little early and we were immediately greeted by Lexi. She listened to everything I was looking for in a dress. I have been overwhelmed by the dress shopping process, but Lexi made it so easy for me. I luckily was able to find my perfect dress and I think I owe a lot of that to Lexi finding exactly what I was looking for. The store is absolutely stunning and comfortable with how the rooms are set up for privacy. The champagne greeting before we even started the appointment was a really nice touch.”

"10 stars would be a better rating for my experience! I had the absolute best time visiting and finding my dress with Stacy today. She was patient and listened to what I envisioned for my dream wedding gown. She sat down and talked me through everything, never feeling rushed one time. Not only did she listen, but she and others went above and beyond to help me find several options in my budget that made choosing just one a difficult task to do. From the gowns to the accessories, they had it all. Not one single dress I tried on, I didn’t like. They have SO many options, it’s incredible! So making it tough to narrow it down to 2 or 3 favorite was difficult for me. Pressure was off the table and never once did I feel inclined to make a purchase I wasn’t ready for...”

"Everyone at the store was SO sweet and helpful. Lexi did such an amazing job helping me find the dress of my dreams! Not only was she super professional but made me feel at ease during the whole process. I am so happy that I had her there for the experience and would highly highly recommend her to everyone! The shop itself had a beautiful dress selection - some of the most beautiful dresses I have seen out of all the store I've been to. Thanks again to Town and Country Bridal and especially Lexi, for an amazing day!!”

"I had an amazing accessories appointment here! I did not know what to expect as it is on of the only salons around here that will do accessory appointments. My consultant was so sweet and knew what I was looking for. I got the custom veil of my dreams and she went above and beyond to help us look at other items in the store. I highly recommend T&C Bridal!”

"Town and Country was the best experience. The place is beautiful and they accommodated everyone I brought with me that day. We had our own little section and champagne which made it feel really special. Gina was soooo sweet and supportive and excited for me and helped me find a dress in my budget. I was a little nervous because I read some reviews that this place was expensive, but my budget was under $2000 and I had tons of dresses to choose from and ended up finding a dress way under budget. I had the best experience and I'm so happy I went there. Thank you Gina!!”

"I came across this bridal shop in a bride magazine and honestly I am so grateful that I did. Lexi was absolutely wonderful to work with. I had no idea what I was looking for and Lexi did not make me feel like I needed to know what I was going to do. Also I need to recognize this salon for having sizes in most of the dresses I wanted to try. I am bigger than the average size and I honestly felt so bad at other salons because I could not fit into anything but at Town and Country Bridal they make you feel so welcome and so accepted. Lexi also was always listening to what I wanted and let me pick the dresses that I wanted to first. I honestly believe that my dress is in that salon and I cannot wait to go back and get it!!!”

"Seriously, I LOVE THIS PLACE! Hands down was my favorite place that I went to when shopping for dresses. Everyone in there was so friendly and welcoming! I had my own private area to show my mom and bridal party! (Included mimosas!) It was a perfect experience! So glad I said YES to the dress at Town and Country Bridal!”

"Stacey was very attentive and listened to what I liked and did not like. She was very sweet throughout the whole process and I never felt rushed! The champagne was a delicious touch as well :)”

"I found the perfect dress for me at T&C! The bridal shop was one of the nicest looking places I had been to throughout my whole wedding dress shopping experience and they made my guests and myself feel at home. I cried happy tears when I looked at myself in the mirror in my dress - all thanks to Erin who helped me find the dress that was a perfect combination of comfort and style that fit exactly what I was looking for. Such a fun day that I will never forget!”

"T&C Bridal was absolutely amazing from start to finish. They really listened to what I was going for with a gown but made sure I tried all possible options before deciding! Even after my decision they helped me communicate with the designer to make the adjustments that transformed my image in my head to my dream gown!”

"Jen was fantastic, she listened and really got what I was looking for. 100% thrilled with my experience.”

"I had a fantastic experience with Town & Country. Our assistant Kate knew exactly which dresses to recommend after I described an idea of what I was looking for. When none of the dresses were exactly perfect, they helped me essentially design my dream dress out of the closest one they had. They made it so easy and the dress came out EXACTLY like I'd dreamed. I highly recommend this salon!”

"I had Lexi for my appointment on 07/19. She made me feel very comfortable and casual while still making me feel like my happiness was the #1 priority while dress shopping. There were plenty of options to choose from and I was glad to have chosen T&C Bridal to look at gowns for my wedding.”

"I cannot recommend Town and Country more! I had tried on dresses at a few different shop before coming here, and this was by far the best experience. Debbie spent a lot of time getting to know me and my style before picking out the absolute perfect dress, which I wouldn't have picked out on my own. It was such a special and personal experience that led to the most beautiful dress I've ever seen.”