We Share your Excitement

We welcome you to Town & Country Bridal and Formalwear, serving the entire St. Louis, Missouri region, as well as brides from across the country. Our bridal offers unique, hand-picked designer wedding dresses curated for you by our bridal stylists who personalize each appointment.

Bridal Belts at Town & Country Bridal Boutique in St. Louis, MO
Shoes at Town & Country Bridal Boutique in St. Louis, MO
Dresses at Town & Country Bridal Boutique in St. Louis, MO
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Modern Styles, Perfect Fit

The Knot Best of Weddings Award 2017
Wedding Wire Couples' Choice Awards 2017
The Knot Best of Weddings Award 2018
The Knot Best of Weddings Hallf of Fame Award
Wedding Wire Couples' Choice Awards 2018
Wedding Vendoes Choice 2018 Finalist

“Town & Country made the dress search so much fun! The workers were very helpful in picking out dresses according to my likes and dislikes. My mom and I got to sip on mimosas and take our time looking at the dresses. They had BRAND NEW dresses that hadn’t been officially released yet that I got to try on. After 2 hours there, I left having ordered a dress!”

“I had previously gone to another shop in St. Louis and was extremely disappointed. My time at T&C was a night and day difference. Kate took the time to review the dresses I liked, as well as my Pinterest board ahead of our meeting and knew exactly what I was looking for. The second dress I tried on was The One. I would highly recommend T&C and Kate to anyone getting married.”

“Liked the atmosphere and Erin who helped me find an amazing dress!”

“Kate was amazing to work with. She was very knowledgeable about the dresses and was able to answer all the questions I had. She helped make it a very special day for me.”

“Starting my shopping experience with Town and Country was wonderful. Stacey was amazing and made me feel very comfortable throughout the process. The salon and staff were wonderful.”

“Kate was extremely knowledgeable and helped me find the perfect dress for my wedding. The customer service and friendliness of the entire staff made our shopping experience a breeze! Thank you again!”

“Like the atmosphere and Erin who helped me find an amazing dress!”

“The store looks gorgeous and Kate was wonderful and so accommodating. She is so good at what she does and very intuitive with us and all her clients. She walked my mom and I through the showroom and carefully explained options without being overwhelming. Kate was respectful of my price point and also very encouraging without being pushy. Thanks for a great experience!”

“I had been dress shopping once before and didn't have much luck so I was trying to not get my hopes up. They took the time to get to know my style and preferences beforehand, which was so nice. The atmosphere of Town & Country was so welcoming and Gina was incredible to work with. She helped select some amazing dresses that I may not have noticed or picked for myself, and she ended up being the one who picked the dress I said yes to! They also let my family members I brought with me go through the dresses which was so fun for them. The whole morning was so incredible and I loved every minute of my experience. I'm so happy I chose a gown from Town & Country because I know they will be so amazing to work with moving forward. I cannot wait to wear my dress!!!”

“I was very excited to work with Stacey! She was absolutely amazing at listening to my desires for my dress! The whole experience was very warm and inviting, and Stacey and I ended up having similar tastes and interests. The best part of my day - I found my perfect dress on my first appointment! It was love at first sight! Thank you Town and Country Bridal for being a part of my special day!”

“Jenny and Taylor were extremely friendly and professional. I appreciated their insight and thoughts while I tried on the dresses. They both made me feel comfortable and excited about the whole process!”

“Awesome experience for my first time trying on wedding gowns. They were all very positive and helpful!”

“I've had such an incredible experience with Town & Country Bridal. Gina was my bride specialist and she is professional, honest, and fun to work with. If you want to have a good time while you stress about your big day, come to Town & Country Bridal. They are such lovely people, and their store is GORGEOUS! I'd give them a million stars if I could.”

“What a wonderful day and experience we had today. Not rushed, lots of choices, and all the beautiful dress styles!! Lots of space and the ladies know their inventory!! So happy my daughter said YES! To the dress!!”

“I can't say enough about town & Country. Stacey Stone was awesome to work with. She made the whole experience so memorable. Highly recommend this place.”

“I loved my experience and would highly recommend anyone else to visit Town and Country Bridal. Erin was attentive - listened to my concerns and what I wanted and made sure to stay within my price range. It was my first appointment to look at dresses and she made the process seem seamless and not intimidating. It was great!”

“Amazing attendant! She helped me with all of my questions and gave me great advice! I also didn't feel like I was working with a salesperson. I definitely won't regret my decision.”

"I had one of the best experiences with Town & Country Bridal! I was treated like royalty all day. They were able to pinpoint my style, stay within my budget, and help me find my dream dress. I would recommend this place to anyone who is looking for that "I said yes moment!" because it sure does feel great. I can't wait to continue working with them throughout the process of getting my dress in. Thank you for being committed to making your brides feel beautiful and loved!"

“Great selection of affordable and elegant gowns of all styles! Great working with Kathy, who was personable, professional, and had wonderful suggestions! Found my dream dress in a matter of hours!”

“Everything about appointment was perfect! Kate was wonderful! I adore her!”

“I came in not knowing exactly what I wanted, but with a few ideas. Kate was fabulous, patient, and provided me with the best advice. She allowed me to see myself on my wedding day, instead of just in another pretty gown. That was a game-changer.”

“Stacey and Jenny helped me find the perfect dress! They were so kind and were able to pull the dress of my dreams based off feedback throughout the appointment. They were so attentive to every detail and helped make this day very special for me and my family!”

“Kate was awesome!! I can't wait to come back and try on again with her!”

“My experience here was amazing! Everyone was honest and helpful in what can be a stressful process. But they made it a fun, exciting experience to find the perfect dress for our special day!”

“Erin was absolutely amazing. She's very sweet and accommodating. The new location is stunning and pretty much the whole staff made me feel very special. I would totally recommend Town and Country Bridal to all my friends. And of course ask for Erin. She is the best!!!”

“I had such a great time today visiting your boutique and trying on dresses. Kate was amazing to work with and she made me feel so comfortable during the entire process! Your entire team was so friendly and welcoming! It was a great experience!”

“Loved your new location! So much larger, brighter and updated. As always, the service was warm and welcoming and I felt as though Gina had all the time in the world devoted to me. She is so kind and knowledgable-very lovely to work with. Thank you for helping me today.”

“The shop is so deserving of a 5-star rating. The staff made me and my bridal group feel welcome and were so attentive of my wants/needs. Some bridal shops simply want you to purchase their most expensive dress and T&C shows how much they actually care about the bride and what she is searching for. I found the dress of my dreams here and have never felt more beautiful!”

“I loved my experience at Town and Country. Everyone was very nice. It was awesome to be at the trunk show and meet a few of the people who created the dresses.”

“Today I said yes to the dress!! Everyone was amazing and so helpful! Gina did an awesome job finding me the perfect dress! Everyone went above and beyond to make today the best day of my life! Your staff is amazing thank you so much!!”

“Everybody was so kind, helpful, and supportive. When I found my dress, EVERYBODY cried! Literally. They were so easy to work with. I was so happy to be able to give them my business.”

“Everyone I worked with was absolutely wonderful! This boutique went above and beyond to gather information about my style and get to know me in order to pull dresses that I would love! I couldn't have asked for a better first dress shopping experience :)”

“Absolutely loved this experience. The ladies were super friendly and positive even though I am a tad picky and didn't give them much time (30 days) to help get me what I was looking for. Had several choices that made it hard to chose from.”

"Absolutely loved T&C Bridal! The staff, Erin especially, was excellent and really helped me find my perfect dress. They made sure the dresses pulled were withing budget and the style I was looking for. I will recommend this boutique to anyone I know who is looking for a dress!"

“I love this boutique. The consultants are patient, kind and always helpful. Kathy is great! I went to 6 bridal boutiques in St. Louis, and I had one of the best experiences here. The bridal gowns available are unique to the surrounding area.”

“So so helpful!!!! I love their fast pace but attention to detail!!! So patient with me and had some great advice!!!! I want to buy my dress here just because I loved them so much!!!”

"I went in for my first ever appointment to look for a gown and had no idea what I wanted. Kate was so patient and understanding. She took the time to help me narrow down what I liked and what looked best for my body type. Surprisingly I ended up finding a dress that day and couldn't be happier with my experience!"

“It was a wonderful experience. I was nervous at first but Kate made me feel so comfortable and excited about the process. By the end of the appointment I had found my dream dress and I was dancing around with a veil and all. Cannot wait for my wedding!”

“The gown selection and customer service were excellent. We enjoyed the careful attention to detail and found a dream wedding dress!”

“I would recommend Town and Country Bridal in St. Louis to anyone! Such a fun experience overall. The staff is absolutely amazing and made me feel so comfortable.”