We Share your Excitement

We welcome you to Town & Country Bridal and Formalwear, serving the entire St. Louis, Missouri region, as well as brides from across the country. Our bridal offers unique, hand-picked designer wedding dresses curated for you by our bridal stylists who personalize each appointment.

Bridal Belts at Town & Country Bridal Boutique in St. Louis, MO
Shoes at Town & Country Bridal Boutique in St. Louis, MO
Dresses at Town & Country Bridal Boutique in St. Louis, MO
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Modern Styles, Perfect Fit

The Knot Best of Weddings Award 2017
Wedding Wire Couples' Choice Awards 2017
The Knot Best of Weddings Award 2018
The Knot Best of Weddings Hallf of Fame Award
Wedding Wire Couples' Choice Awards 2018
Wedding Vendoes Choice 2018 Finalist

“Super cute shop! Love the experience, very impressed with how they keep in touch prior to the appointment. Staff is very nice and welcoming. Enjoyed my time!”

“I'll be honest I was an apprehensive bride. I worried about finding anything to fit me correctly or flatter my figure. Turns out if you go to the right bridal salon, you don't have to worry. My stylist Gina was so wonderful to work with and listened to me and helped make suggestions when I needed to change course. I found the most beautiful dress I know will fit me as a bride on my wedding day.”

“TCBB has exceeded all of my expectations whether I was shopping for my wedding gown, my bridal party, my mom and future mother-in-law, or accessories. I was especially concerned with my mom's appointment. My mom did not want to try on dresses, she NEVER wears a dress, and was not looking forward to the appointment at all. Anna was our consultant that day and although I had worked with Anna before and knew how awesome she was...it didn't stop my anxiety because my mom can be extremely difficult to work with. Well, a miracle happened that day! My mom chose a dress that she loves and feels confident in. She walked away from that appointment happy and said that she had a great time. My mom had fun doing something she dreaded. That was the best case scenario, and Anna made it happen! When there is so much stress that tends to overwhelm you during wedding preparations, to know that TCBB has always got you covered is so comforting. I couldn't recommend them enough. I look forward to every appointment I have, not only because of the beautiful salon but also because of the wonderful staff. Anna is always above and beyond, and makes you feel so special. I will be sad when the day comes that I have zero left to shop for, but so grateful to be a TCBB bride!!”

“Erin was absolutely amazing!!! She made it so much fun and we really enjoyed her input. Beautiful store and beautiful dresses. Thank you for all your help!”

“Lexi was a great assistant and really knew all her stuff about the dresses. It was awesome having her around and being so patient and kind with helping me try on the gowns. Also the other workers walking around were sweet and nice, offered me a complimentary drink and were just so positive. Thank you, Lexi for your help”

“I and another bridesmaid in a friend’s wedding went in this past weekend not entirely sure what we were searching for. The bride lives in California, and wasn’t set on anything except that the dresses be long! Anna was incredible. She searched and found many great maids dresses, explained colors and styles to us, and had a lot of professional advice, while being personal and so honest! Our experience was phenomenal, and we found our dresses! We did Facetime with the bride and Anna totally rolled with it and explained everything to her too. I will be recommending Anna & Town and Country Bridal to all the ladies I know! Thank you Anna!”

“Appointment was amazing! Everyone went above and beyond to make today so special and to meet all of my expectations! They blew me away with their kindness and willingness to try and meet all my wedding dress dreams! Highly recommended!!!!! Lexi was a blast and so fun to work with!”

“Gina was an absolute delight. She listened to exactly what I wanted in my dress and helped me pick out options that fit what I had said. She was also very knowledgeable about the dresses. My favorite dress ended up being one she had brought in later on in the appointment that I hadn't seen originally. Lovely experience!”

“When we came in we were greeted by a lovely smile and felt so welcomed. Both receptionist/Lexie were exceptional and exceeded my expectations. They both made us feel very welcome and Lexie made the trying on experience comfortable and fun. I felt like she was one of my bridesmaids :)”

“Kate made my experience fun and exciting. I was able to easily decide on a dress because of her help. She is very knowledgeable. She knows all of the dresses in the store, has a wealth of knowledge about each designer and the details about each specific dress. I highly recommend her.”

“Every time I come in there I receive exceptional service!! Gina was great working with me, and Jenny just seems to know exactly what want before I even do, every time!”

“Kate was absolutely amazing to work with. She was so sweet and helpful and asked all the right questions to make sure I was picking the perfect dress. The shop is beautiful and I can't wait to come back and shop for my bridesmaids!”

“I had the best time finding my DREAM wedding dress! Kate was amazing!! She knew what kind of dresses I liked and made sure I was staying in my budget. Also, she made the whole experience feel like I was on Say Yes To The Dress!? Thank you to all the staff for making this day so perfect!!”

“If I could give more then five stars I would! I had an out of this world experience! It was my first time ever trying on dresses and Kate was exceptional!”

“Katie was so helpful and friendly! She was very knowledgeable about the dresses and the preferences I submitted. T&C has a great dress selection with a lot of variety.”

“My consultant Katie handled my appointment better than I could have imagined! She understood the style and attitude I wanted to convey immediately and ended up being the one to find my dress. She kept the quick pace of the appointment up due to my time crunch with out making me and my family feel rushed to make a decision. She really seemed to enjoy working with me!”

“Town & Country made the dress search so much fun! The workers were very helpful in picking out dresses according to my likes and dislikes. My mom and I got to sip on mimosas and take our time looking at the dresses. They had BRAND NEW dresses that hadn’t been officially released yet that I got to try on. After 2 hours there, I left having ordered a dress!”

“I would recommend Town and Country Bridal in St. Louis to anyone! Such a fun experience overall. The staff is absolutely amazing and made me feel so comfortable.”